MARKETING DOLLARS IN TODAY'S ECONOMY
by Dima Suslikov
It is no secret that the US economy is suffering through market uncertainty, but there is no denying that brighter days are just above the horizon. Meanwhile, there may not be a better time to sieve the opportunity to invest in your company’s future than during hesitation in the market. Why not close the gap for your competition? Why not let us help you!
According to Harvard Business School’s weekly newsletter, "It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."
- Business Administration Professor John A. Quelch